Friday, October 2, 2009

Social Networking

Social Networking is a very powerful tool of communication in new media, which can also be used for many purposes as well. It helps to interact with family and friends conveniently and allows an individual to reconnect with past acquaintances, create new relationships with others and build those via social networks, put up updates about what is going on in your life, and also establish networks in order to market oneself for an available job. Because mere individuals can use social networks for these functions, just imagine what big companies and corporations can do with these. With more resources at hand, companies are able to market and promote their products in these social networks better while maintaining customer relationships. They also use these social networking systems in order to get feedback from customers who rate their products in order to improve the service and/or products. Through professional social sites as LinkedIn, many professionals are able to recruit potential new talents suitable for the job (Social Networking Technology Boosts Job Recruiting). Also, corporations attract and screen employees through social network systems in this virtual world and create and build relationships with suppliers, customers, and potential business partners (What's Next: Your Future in Social Networking).

Of course, there are benefits that come along with social networks just as there exists some disadvantages to it also. As previously mentioned by the above paragraph, users are able to interact and connect with family and friends so easy that they are able to keep in touch even in different parts of the world. Also, people are able to find jobs through social sites as LinkedIn while corporations look for viable potential recruits with a simple click of a button to find a talent suitable for the job. The negative sides to social networking is the permeability of people into the system, who friends one and use social networks as a means of a stalking, harassing, and a bullying device. People also put false information into their profile and pretend to be someone they are not just to follow and get updates from a certain individual. Other unfortunate events even led to child harassment, sex offenders, and suicide.


Social Networking at IBM: Maclean's Feb 4, 2008 "What's Next? Your Future in Social Networking" vol 121, p. 42. http://ibm.rogersconsumerpublishing.com/macleans/downloads/social.pdf
Social Networking Technology Boosts Job Recruiting by Frank Langfitt, NPR, March 16, 2008. available from http://www.npr.org/templates/story/story.php?storyId=6522523&sc=emaf

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